Friday, December 10, 2010

quartz countertops: How to Turn Your Kitchen into Your Favorite Room of the House

quartz countertops

It’s the space we’re all well acquainted with, especially during the Holidays. Your kitchen can either reflect what you love, or what you hate about entertaining during the holiday season. Maybe you love hosting large parties, for this your kitchen will need to utilize the space for all that cooking and storing of food. Or if the form is what you require over function, certain accents which appeal to your style and taste can help create a space you’ll love to be in. For most, cabinets and countertops are the biggest part of any kitchen. Theses aspects can make or break your entire space. And while the holiday season may be a less than ideal time for a full on kitchen renovation, it is a great opportunity to make a few mental notes on what you'd like to change about your kitchen. When the New Year rolls around, you might even have enough notes to make a plan and then put that plan into action.

Improving both the form and function of the kitchen is not an easy task, but can save your sanity during those high-volume times. Whether it’s having a refrigerator big enough to store 2 turkeys, a stove big enough to bake 5 pies, or enough countertop space to prepare an entire feast, there are certain ways to steal space and improve the utilization of your kitchen.

Working with an expert is always the best way to turn a drab kitchen into both a functional and magazine-worthy space. Expert designers and architects can improve the flow of the house as well as design a kitchen perfectly suited to you, your family, and your lifestyle.

However, given the present state of the economy, many residents are reluctant to take on a large project like a kitchen renovation, and understandably so! A brand new kitchen can easily cost $75,000 or more. But there are a few advantages to starting now. During the holiday season contractors and designers are a little more freed up, so they have more time to devote to you and your project. You may even find some discounts available.

Another advantage of working with a designer is that you are now blessed with a personal kitchen shopper. While planning your space, many designers will accompany clients on shopping sprees for tiles, countertops and flooring. When you can't decide between granite, concrete, stainless steel, or quartz countertops, your designer will help you make a sensible decision. On most purchases, you'll even benefit from industry discounts. So while you may be reluctant to begin such a large undertaking, you may find it well worth it to have the kitchen of your dreams before the next Holiday Season rolls around!

It’s the space we’re all well acquainted with, especially during the Holidays. Your kitchen can either reflect what you love, or what you hate about entertaining during the holiday season. Maybe you love hosting large parties, for this your kitchen will need to utilize the space for all that cooking and storing of food. Or if the form is what you require over function, certain accents which appeal to your style and taste can help create a space you’ll love to be in. For most, cabinets and countertops are the biggest part of any kitchen. Theses aspects can make or break your entire space. And while the holiday season may be a less than ideal time for a full on kitchen renovation, it is a great opportunity to make a few mental notes on what you'd like to change about your kitchen. When the New Year rolls around, you might even have enough notes to make a plan and then put that plan into action.

Improving both the form and function of the kitchen is not an easy task, but can save your sanity during those high-volume times. Whether it’s having a refrigerator big enough to store 2 turkeys, a stove big enough to bake 5 pies, or enough countertop space to prepare an entire feast, there are certain ways to steal space and improve the utilization of your kitchen.

Working with an expert is always the best way to turn a drab kitchen into both a functional and magazine-worthy space. Expert designers and architects can improve the flow of the house as well as design a kitchen perfectly suited to you, your family, and your lifestyle.

However, given the present state of the economy, many residents are reluctant to take on a large project like a kitchen renovation, and understandably so! A brand new kitchen can easily cost $75,000 or more. But there are a few advantages to starting now. During the holiday season contractors and designers are a little more freed up, so they have more time to devote to you and your project. You may even find some discounts available.

Another advantage of working with a designer is that you are now blessed with a personal kitchen shopper. While planning your space, many designers will accompany clients on shopping sprees for tiles, countertops and flooring. When you can't decide between granite, concrete, stainless steel, or quartz countertops, your designer will help you make a sensible decision. On most purchases, you'll even benefit from industry discounts. So while you may be reluctant to begin such a large undertaking, you may find it well worth it to have the kitchen of your dreams before the next Holiday Season rolls around!

Monday, November 8, 2010

CaesarStone announces first iPad winner in their “become a fan” sweepstakes Three more to go!

countertops

Contact: Olivia Stansfield

Public Relations/ CaesarStone

6840 Hayvenhurst Ave. Suite 100

Van Nuys, CA 91406

(818) 779-0999

Olivia.Stansfield@CaesarStoneUS.com


CaesarStone is pleased to announce the first winner of the Facebook become a fan sweepstakes. Dale Louderback is the lucky winner of the Apple iPad. He was kind enough to post pictures and a thank you on CaesarStone’s Facebook page.

This marks the first of a total of four iPad’s that the company is awarding to Facebook fans. CaesarStone’s Facebook page is constantly being updated with fresh stories, new and interesting projects, brand new products, and fun trivia that test your design knowledge and sense of humor. CaesarStone is opening up its page to customers, designers and architects alike. CaesarStone urges you to interact, post projects, give us them input and be their “fan.”

The 2nd sweepstake will begin November 3rd and run through the 9th. The 3rd sweepstake begins November 10th and runs through the 17th, and the final sweepstake will run from 18th through the 26th. That means there will be THREE more lucky winners like Dale, one announced each week!

Remember the first CaesarStone winner will be announced a week from today, so hurry up and “like” CaesarStone US and you might walk away with an Apple iPad!

http://www.facebook.com/CaesarStoneUS

About CaesarStone

CaesarStone is the original quartz countertops & surfaces manufacturer. The company is headquartered in Southern California with offices in Los Angeles, San Francisco, San Diego, Seattle, Miami, New York, Atlanta, Denver, St. Louis and Dallas. CaesarStone produces premium quartz countertops & surfaces, complementing any design application, from traditional to contemporary, for both home and commercial applications. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide.

Offering a Residential Lifetime Warranty, CaesarStone products are nonporous, stain, scratch and heat resistant. CaesarStone has earned the respected Good Housekeeping Seal from the Good Housekeeping Research Institute and is in compliance with stringent international environmental standards including ISO 14001 (environmental management system), ISO 9002 (quality management standard), and NSF (public health and safety). A sustainable material, CaesarStone is GREENGUARD certified and is a member of the U.S. Green Building Council (USGBC).

For more information about CaesarStone and its products, please visit the company’s website at http://www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).

-CAESARSTONE-

Monday, October 25, 2010

CaesarStone Announces New Color Starry Night

quartz countertops

VAN NUYS, CA--(Marketwire - October 22, 2010) - Announcing the newest addition to CaesarStone's Environment First collection: Starry Night. This new color consists of finely crushed remnants of Blizzard, CaesarStone's best selling color for countertops & other surfacing. Starry Night rounds out an impressive roster of eight sustainable colors which were just approved by SCS, Scientific Certification System. A global leader in independent certification and verification of environmental and sustainable stewardship, SCS has developed internationally recognized standards and programs in its pursuit of the highest level of environmental performance and social accountability. CaesarStone is proud of SCS's confirmation that our sustainability stewardship accords with the highest environmental standards.

An industry pioneer and global leader, CaesarStone was the world's first company to establish a new product genre in the industry. CaesarStone did so by harnessing the extraordinary physical properties of Quartz, one of nature's strongest minerals, to create a unique and glamorous product -- the Original Quartz Surface.

Since 1987 CaesarStone has been skillfully manufacturing high-quality quartz countertops and surfaces with unparalleled customer service, ground breaking textures and colors.

When President of the company Arik Tendler brought Quartz to the US marketplace no one had heard of the surface. Convinced of its revolutionary properties a solo and determined Tendler drove back and forth across the United States convincing people of this new natural low maintenance high quality surface. He single handedly made CaesarStone the household name that it is today.

Throughout the years CaesarStone has instilled the same dedication Arik Tendler has into each and every employee. That is what separates CaesarStone from the rest: a belief and dedication to its product. CaesarStone can confidently say that their products are of the finest quality, are offered in the most fashion conscious color stories, with textures no other Quartz surface can offer and are resistant to heat, stains and scratches. And if you don't believe them, the Residential Lifetime Warranty will change your mind.

CaesarStone understands how harmful manufacturing processes can be to the environment. With a plant on the sands of the Mediterranean Sea, the CaesarStone family values nature. CaesarStone believes that it is not only about the Recycled content, it's about the company; and it is not only about the product, it's about the process.

That is why you can rest assured that your CaesarStone countertop is low in VOC, because not only does the company steer clear of harmful sealers and adhesives, but they also use no-VOC binding agents. CaesarStone was awarded GREENGUARD certification for schools as a result of this CaesarStone surfaces are also completely mold and mildew resistant. So not only are they a snap to clean with as little as soap and water, but they do not support the growth of bacteria and mold due to their non-porous properties. This led CaesarStone to earning a certification from NSF (National Sanitary Foundation) for food preparation areas.

With two state-of-the-art production sites and four fully automated production lines, CaesarStone has an annual capacity of over 20 million square feet of Quartz. CaesarStone utilizes cutting-edge techniques and the latest technologies available, doubling capacity and increasing the possibilities for technological advancement.

CaesarStone takes a continuous proactive approach to producing over 70 innovative colors and textures, consistently providing a premium Quartz surface with remarkable style and endurance -- complementing any design application, from classic to contemporary. CaesarStone was most recently named one of the 12 most mentioned brands by designers and has earned the respected Good Housekeeping Seal from the Good Housekeeping Research Institute. CaesarStone is headquartered in Southern California with divisions in Los Angeles, San Francisco, San Diego, Seattle, Miami, New York and just recently Denver. CaesarStone is also proud to work with independent distributors across the country to meet the growing demand.

CaesarStone is pleased to be a part of your lives and will continue to strive towards excellence so that your home rises up to meet you.

For more information about CaesarStone and its products, please visit the company's website at http://www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).

Thursday, October 21, 2010

Environment First: CaesarStone, the Original Quartz Surface, Announcing SCS Certification

countertops

CaesarStone is pleased to announce the recent Scientific Certification System (SCS) approval of all eight recycled colors in the Environment First collection. As a global leader in independent certification and verification of environmental and sustainable stewardship, SCS has developed internationally recognized standards and certification programs in pursuit of the highest level of environmental performance and social accountability. CaesarStone is proud of this accomplishment and strives to bring forth the most sustainable products and the most environmentally friendly manufacturing practices.

In order to understand what makes a company sustainable, it is important to know what the product that they produce is comprised of. CaesarStone is best known as the Original Quartz Surface which brings forth the following question. What is Quartz? Why is it a better countertop than other surfaces? What makes it so durable? Consider this: What is the most common mineral on the land area of the earth? Sand or silica. Quartz, in other words. What is the one thing that we will never run out of? Quartz. Now consider something else: what is the hardest commonly available mineral on the planet? Quartz.

Quartz is silica created over millions of years by a combination of intense heat and pressure inside the molten depths of the earth and by the minerals in the vicinity. Quartz constitutes approximately 12% of the earth's crust. It can be found virtually anywhere in much larger quantities than any other mineral. The formation process of Quartz is very slow: cell after cell in a hexagonal defined and strong structure. The formation requires large amounts of energy -- which is the source of the energy in the crystal. Quartz does not react with strong acids and it is not dissolvable, flammable or toxic to humans in its solid state. Quartz may be translucent or opaque, and may vary in color, with exposure to different oxides and minerals.

Quartz rates as a seven on the Mohs scale. The Mohs scale measures the hardness of a mineral and just to put this in perspective, a diamond is the hardest at ten. In terms of performance in tests of flexural strength, compressive strength, impact strength, water absorption, and freezing compressive strength, CaesarStone comes out the clear winner against natural stone.

How does CaesarStone Quartz measure up to other surfaces in the marketplace? http://www.caesarstoneus.com/catalog/comparison.cfm. As you can see CaesarStone has answers to all of the various challenges of everyday living. It not only passes life's tests but is also cleaner, safer and more consistent than other surfaces. In addition to its superior performance, CaesarStone has greater consistency than natural stone, which is veined and prone to flaws.

With CaesarStone Quartz surfaces you have the durability and maintenance free product that everyone desires. You needn't worry about the expense and pain of repairing your surface since CaesarStone surfaces are resistant to heat, stains and scratches and are backed by a Residential Lifetime Warranty. There is no need for harmful sealers or chemicals since CaesarStone Quartz surfaces are non-porous. And if all of that doesn't win you over, the surfaces themselves will. CaesarStone offers over seventy gorgeous colors that you can't find anywhere else. Surfaces such as Motivo are available for a stunning and unique application. And you can access some of the most environmentally friendly surfaces on the market today in CaesarStone's recycled collection.

So what are the perfect surfaces for countertops? CaesarStone Quartz Surfaces.

Monday, October 11, 2010

Want to win an Apple iPad? “Like” CaesarStone on Facebook!

countertops
The Original Quartz Surface is kicking it up a notch on Facebook. The company that has brought you the hottest colors and newest trends wants you to become its “fan.” CaesarStone’s Facebook page is constantly being updated with fresh stories, new and interesting projects, brand new products, and fun trivia that test your design knowledge and sense of humor. CaesarStone is opening up its page to customers, designers and architects alike. We want you to interact, post projects, give us your input and be our “fan.”

Download your CaesarStone iPad APP in style with this hot design tool by simply hitting “like” on the CaesarStone fan page and entering in your information. This sweepstake will run starting today

October 6th all the way through November 3rd. That means there will be FOUR lucky winners, one announced each week!

Remember the first CaesarStone winner will be announced a week from today, so hurry up and “like” us and you might walk away with an Apple iPad!

http://www.facebook.com/CaesarStoneUS

About CaesarStone

CaesarStone is the original quartz countertops & surfaces manufacturer. The company is headquartered in Southern California with offices in Los Angeles, San Francisco, San Diego, Seattle, Miami, New York, Atlanta, Denver, St. Louis and Dallas. CaesarStone produces premium quartz countertops & surfaces, complementing any design application, from traditional to contemporary, for both home and commercial applications. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide.

Offering a Residential Lifetime Warranty, CaesarStone products are nonporous, stain, scratch and heat resistant. CaesarStone has earned the respected Good Housekeeping Seal from the Good Housekeeping Research Institute and is in compliance with stringent international environmental standards including ISO 14001 (environmental management system), ISO 9002 (quality management standard), and NSF (public health and safety). A sustainable material, CaesarStone is GREENGUARD certified and is a member of the U.S. Green Building Council (USGBC).

For more information about CaesarStone and its products, please visit the company’s website at http://www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).

Friday, October 8, 2010

INTRODUCING CAESARSTONE'S NEWEST INNOVATION IN COLOR: DEEP OCEAN

countertops

CaesarStone, the Original Quartz Surface, is pleased to announce its newest innovation in color, Deep Ocean (4550). The inspiration for the color came from CaesarStone's ocean front factory. The rich colors of the sea bring a sense of depth and serenity to any space. Deep Ocean encompasses all of the elements of nature that we have come to know and love from CaesarStone's color line-up.

Like all of CaesarStone countertop surfaces, Deep Ocean is scratch, stain, crack and heat resistant. Additionally, CaesarStone is the only quartz countertop and surfaces manufacturer that stands behind their products by offering a Lifetime Residential Warranty and a 10-Year Commercial Warranty. CaesarStone was recently named one of the 12 most mentioned brands by designers by Interior Design Magazine. For photos and information visit www.caesarstoneus.com or call 877-9QUARTZ.

About CaesarStone

CaesarStone is the original quartz countertops and surface manufacturer. The company is headquartered in Southern California with offices in Los Angeles, CA; San Francisco, CA; San Diego, CA; Seattle, WA; Miami, FL; New York, NY and Atlanta, GA. CaesarStone produces premium quartz countertops & surfaces, complementing any design application, from traditional to contemporary, for both home and commercial applications. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide.

Offering a lifetime warranty, their products are nonporous, stain, scratch and heat resistant. CaesarStone has earned the respected Good Housekeeping Seal from Good Housekeeping Research Institute in addition to ISO 14001 (environmental management system), ISO 9002 (quality management standard), GREENGUARD certification, a member of USGBC (The U.S. Green Building Council) and NSF (public health and safety) certification.

For more information about CaesarStone and its products, please visit the company's website at www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).

Sunday, September 12, 2010

What Makes a Modern Kitchen?


Homeowners who want to remodel their kitchen often look for a more modern look. Luckily nowadays the materials available can offer you a two for one: a kitchen that is both modern and energy efficient. Since the buzz now is going green, many people are choosing green home options in order to increase energy efficiency and preserve resources. Using eco friendly elements in kitchen modeling is no longer a passing fad, but is a way of life. Homeowners are particular in choosing environment friendly products that are sleek, modern, and beautiful, but also that are safe for their families.

Since kitchen cabinets and countertops could account for almost half of the renovation budget, it’s important for homeowners to incorporate green elements in their kitchens by choosing a quality countertop and cabinet manufacturer who’s into environmental sustainability. Look for companies with KCMA’s Environmental Stewardship Program (ESP). Companies will only get the ESP seal shown on their products if the certification requirements like product resource management, air quality, process resource management, and environmental stewardship and community relations are all met.

Also a staple in the modern kitchen is an open and inviting entertaining area with its benchtop the focal point. CaesarStone is low maintenance, as well as stain- and scratch-resistant. It’s non-porous, waterproof and heat-resistant, and best of all looks fantastic. Stainless steel is reat for that cutting-edge industrial look and feel, it is highly durable. However, you must maintain it regularly, as scratching can occur quite easily.

If you are very particular about surfaces, there are many more eco-friendly options like timber, tile and concrete. Most modern kitchens are moving away from the traditional-looking countertops such as granite and marble because they are often imported, harder to maintain, and require regular sealing to cover the porous materials from growing bacteria. Glass, concrete, and quartz countertops are all very durable nonporous materials that require little chemicals to maintain them. With LEED certification now available for residences, choosing an eco-friendly countertop is one way to gain LEED points, while helping the environment by reducing your environmental footprint -- something to think about while enjoying your morning cereal or brushing your teeth.

Friday, August 6, 2010

CAESARSTONE AND HOUSE BEAUTIFUL PARTNER FOR 3rd ANNUAL KITCHEN OF THE YEAR

countertops

CaesarStone, the original quartz surface manufacturer, announced today that the company will be taking part in the 3rd annual “Kitchen of the Year” in New York next week http://www.housebeautiful.com/KOTY. This event showcases the best in kitchen design, cooking, entertaining and contemporary lifestyle. The 1,000 square foot, fully functioning kitchen will be available to tour in New York’s Rockefeller Plaza from July 19-23, 2010. This year, Jeff Lewis of Bravo’s hit series, Flipping Out, is designing the chef's dream space.

In addition to the weeklong Kitchen of the Year events CaesarStone is participating in they are teaming up with the stars of another hit Bravo design show 9 By Design (http://www.bravotv.com/9-by-design) for a market day in the Snaidero USA showroom on the 22nd of July from 10am-2pm. Editors in attendance will get a sneak peak at CaesarStone’s newest summer color while being pampered with manicures and breakfast.

“CaesarStone is pleased to be working with Bob and Cortney Novogratz of 9 by Design. They are the perfect hosts for our market day as their design aesthetic paired with their wonderful personalities make for an educational and entertaining afternoon. We look forward to the wonderful projects to come with this talented duo.”

- Mitch Sebolsky, Marketing Manager

On the eve of the 22nd CaesarStone will also host a private event from the Kitchen of the Year in celebration of their 3rd annual partnership. The “Kitchen of the Year” installation celebrates outstanding American design and decor. Enclosed in a glass conservatory on Rockefeller Plaza where the Christmas tree sits each holiday season, the “Kitchen of the Year” will be the hot spot of the week.

About CaesarStone

CaesarStone is the original quartz countertops & surfaces manufacturer. The company is headquartered in Southern California with offices in Los Angeles, San Francisco, San Diego, Seattle Miami, New York, Atlanta, St. Louis and Dallas. CaesarStone produces premium quartz countertops & surfaces, complementing any design application, from traditional to contemporary, for both home and commercial applications. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide.

Offering a Residential Lifetime Warranty, CaesarStone countertops and surfaces are nonporous, stain, scratch and heat resistant. CaesarStone has earned the respected Good Housekeeping Seal from the Good Housekeeping Research Institute and is in compliance with stringent international environmental standards including ISO 14001 (environmental management system), ISO 9002 (quality management standard), and NSF (public health and safety). A sustainable material, CaesarStone is GREENGUARD certified and is a member of the U.S. Green Building Council (USGBC).

For more information about CaesarStone and its products, please visit the company’s website at http://www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).

About Cortney and Robert Novogratz

Husband and wife team Cortney and Robert Novogratz are SIXX DESIGN. Over more than a decade, this young, hip and artsy couple has developed and designed many unique properties in Manhattan, rebuilt (from the ground up) entire blocks in the city, and turned funky into fabulous, with every detail considered and executed with the utmost taste, confidence and luxury.

Robert and Cortney Novogratz, their work and family (the couple has seven children!) have been profiled globally in the media in The New York Times, The Times of London (“The Coolest Family in the World”), Sunday Styles, Italian Vogue Casa, Architectural Digest (in several editions), Emirates Home, Interni (in several editions), Oprah, Family Circle, Daily Candy, T Magazine, Elle, Living, Etc. and more.

Together, this couple wears all the hats in developing and executing their striking aesthetic. SIXX DESIGN’s first book published by Rizzoli, DOWNTOWN CHIC, has become a best-seller worldwide. Their tv show, 9 by Design, is an unqualified hit on the Bravo network.

Currently living in a new, 10,000 square foot glass house on Manhattan’s West Side Highway among the Richard Meier towers, that they created has been profiled around the world. Since the first SIXX DESIGN project in Chelsea, the duo has developed and designed fantastic living spaces in Great Barrington, Massachusetts, Trancoso, Brazil, not to mention two fabulous places in Soho on Thompson Street that sold, ultimately, for record prices. SIXX DESIGN has just completed work on a six-story townhome for a well-known interiors writer and her family, in NYC’s East Village, and will be working on some very high-profile, exciting projects in the near-future. Not to mention a second season of 9 by Design on Bravo!

www.sixxdesign.com

*For editors requesting more information about the market day please contact Olivia Stansfield.

Friday, July 2, 2010

Countertops - the biggest bang for the buck to recreate a kitchen

Kitchen Countertops

Countertops are horizontal work surfaces and form an essential part of kitchens, food preparation areas, bathrooms, lavatories and work rooms. They are positioned at an ergonomic height for users, and the particular task for which its designed. Countertops may be constructed of various materials, both natural and man made. Each has its particular attributes with respect to functionality, durability and aesthetics.

Quartz is one of the most sought after countertop materials. Quartz countertops are used in kitchens, bathrooms, table tops, flooring and wall paneling. Both natural and engineered quartz are used. Engineered quartz slabs are manufactured from 93% quartz and polymer resins, compacted under intense vacuum, vibration and pressure. They are then cured, gauged to precise thickness and polished. Available in a wide range of colors, quartz countertops retain the cool tactile qualities of natural stone, while offering design freedom. They are extremely smooth, tough, durable, non-porous and resistant to heat and scratches.

Countertops are the focal points of kitchens and bathrooms. As such, the functionality, the durability and possibly most importantly; the appearance of the countertop is of critical concern. As the centerpiece of the kitchen or the bathroom, the countertop must both enhance and match the style of the room.

In modern homes, the kitchen countertop is the center of the busiest of rooms. In the past, Kitchen Countertops made of formica and plastic laminates ruled the roost. However, with changing tastes and budgets, kitchen countertops are nowadays made from granite, quartz and concrete. Kitchen countertops made from granite are of high quality, tough and durable. They are matchless in toughness, scratchproof and heat resistant. They are available in an impressive variety of colors; from ruby red to verdant green and to jet black. Although expensive, off late more and more average people are using it.

Quartz is growing in popularity as kitchen countertop material. As quartz is crystalline, it adds shimmering depth and beauty to any kitchen. Available in a wide variety of colors, it’s is exceptionally smooth, hard and non-porous. Both natural and engineered quartz are used. Although engineered quartz cannot quiet match the variety of texture and grain of natural quartz, it mimics the natural one closely and requires less maintenance.

Polished concrete kitchen countertops are very beautiful and quiet affordable. One can make ones own concrete countertop. Available in many colors, they have an attractive glossy finish.

Monday, June 7, 2010

CaesarStone Atlanta is Launched by Granite Countertop Warehouse


Granite Countertop Warehouse today announced the launch of a new marketing and website campaign for CaesarStone Atlanta. Serving Atlanta and all of Georgia, as well as much of the Southeast, Granite Countertop Warehouse specializes in the fabrication and installation of Natural (granite/marble) and engineered stone countertops. The new website, www.CaesarStoneAtlanta.com, will highlight current products, specials, and discounts as related to CaesarStone®. Comprised of 93% natural quartz, CaesarStone quartz surfaces and countertops offer the ultimate combination of form and function, allowing for a more diverse, durable, and
practical countertop surface. With its stain, scratch, and heat-resistant properties, CaesarStone is an ideal choice for carefree countertops.

Granite Countertop Warehouse has been in business for more than seven years. They specialize in kitchen, bath, and bar countertops made of granite, marble, and quartz (engineered stone), as well as sinks, backsplashes, fireplaces, and more. With its quick and steady success, the company has grown to a staff of 50 in those seven years, with more than 100 years of combined experience in countertop sales, design, and installation.

“The primary objective of the CaesarStone Atlanta campaign is to inform the public and businesses in Atlanta, Georgia and the Southeast that Granite Countertop Warehouse offers discounts and special pricing for the CaesarStone® engineered quartz product line, including fabrication and installation, said Manuel Enrique “QuiQue” Lopez, spokesman for Panorama Press, the marketing agency behind the campaign. “We want them to know that the Granite Countertop Warehouse has on display a large variety of CaesarStone® slabs, tiles, sinks, and more for kitchen counters, backsplashes, bathroom counters and more, while also offering some of the best prices and warranty options anywhere.”

The CaesarStone Atlanta campaign is a multimedia operation including ad placements in various media, supported with online promotions including blogs, articles and other online strategies. The website, www.CaesarStoneAtlanta.com, is an interactive web portal that makes it easy for consumers and businesses to learn more about the many options available for CaesarStone® slabs, tiles, countertops and more in Atlanta, Georgia, and the Southeast. The site will inform and promote the many colors, patterns, styles, finishes, and sizes of CaesarStone® available. The site will also focus on promoting how the wide array of CaesarStone® products and styles offered will give unique qualities to kitchens, bathrooms, bars, and many other home areas.

CaesarStone Atlanta by Granite Countertop Warehouse is located at 2595 Baker Road, in Acworth, GA 30101. They can be reached by phone at 404-592-5599 or by email at info@CaesarStoneAtlanta.com.

For more information, or to set up an appointment online, visit, Caesarstone Atlanta.

For information on Panorama Press Marketing, please call 678.391.9136 or visit the website at www.PanoramaPress.net.

Friday, May 14, 2010

CaesarStone is Flipping Out for Jeff Lewis

countertop
For the second year in a row, CaesarStone, the Original Quartz Surface, is the exclusive surface for House Beautiful’s "Kitchen of the Year.” This event showcases the best in kitchen design, cooking, entertaining and contemporary lifestyle. The 1,000 square foot, fully functioning kitchen will be available to tour in New York’s Rockefeller Plaza from July 19-23, 2010. This year, Jeff Lewis of Bravo’s hit series, Flipping Out, is designing the chef's dream space.

The annual “Kitchen of the Year” installation celebrates outstanding American design and decor. Enclosed in a glass conservatory on Rockefeller Plaza where the Christmas tree sits each holiday season, the “Kitchen of the Year” allows visitors to experience a visionary take on today’s American kitchen. Previous installations have celebrated the styles of Ina Garten (the Barefoot Contessa) and kitchen designer Christopher Peacock, and have featured CaesarStone countertops.

In addition to being showcased in his design for “Kitchen of the Year,” CaesarStone has been chosen by Lewis as the exclusive quartz surface used in his design projects.

“Jeff Lewis is a true professional. His proven track record in home décor and renovation lends perfectly to his keen eye for contemporary design and style. CaesarStone is honored to be his chosen surface and looks forward to many successful projects to come”- Mitch Sebolsky, Marketing Manager.


About CaesarStone

CaesarStone is the original quartz surface manufacturer. The company is headquartered in Southern California with offices in Los Angeles, San Francisco, San Diego, Seattle Miami, New York, Atlanta, St. Louis and Dallas. CaesarStone produces premium quartz countertops & surfaces, complementing any design application, from traditional to contemporary, for both home and commercial applications. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide.

Offering a Residential Lifetime Warranty, CaesarStone countertops and other quartz products are nonporous, stain, scratch and heat resistant. CaesarStone has earned the respected Good Housekeeping Seal from the Good Housekeeping Research Institute and is in compliance with stringent international environmental standards including ISO 14001 (environmental management system), ISO 9002 (quality management standard), and NSF (public health and safety). A sustainable material, CaesarStone is GREENGUARD certified and is a member of the U.S. Green Building Council (USGBC).

For more information about CaesarStone and its products, please visit the company’s website at www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).

About Jeff Lewis

Having developed some of the most coveted homes in Los Angeles, Jeff Lewis has earned the title of America’s most well-known house flipper from his starring role in Bravo’s docu-reality series Flipping Out.

Lewis has created a brand of properties that are in harmony with and are exemplified by the exterior and interior living spaces. When it comes to renovation, Lewis believes in finding the true integrity of the house, then breathing life back into the home in a way that will connect with a certain type of buyer.

In addition to being announced the designer of House Beautiful Magazine’s Kitchen of the Year in Rockefeller Center, Lewis is also shooting Season 4 of Flipping Out which will begin airing later this year. For more information about Lewis, visit his website www.jefflewisdesign.com. For information about his series Flipping Out, visit www.bravotv.com/flipping-out.

Tuesday, April 6, 2010

Palm Desert Fashion Show Features Interior Designers Turned Fashion Designers

 

Quartz Countertops During Fashion Week El Paseo there were many high-fashion designs, but not all were from the top local fashion designers. Night number two saw a twist, giving interior designers the chance to expand their decorating talents into fashion pieces. Much like a Project Runway challenge, 23 of the desert’s leading interior designers were invited to create outfits based on pieces from the Palm Springs Art Museum exhibition The Passionate Pursuit: Gifts and Promised Works from Donna and Cargill Millan Jr. But there was a catch! Each look had to utilize home design materials to be judged by a panel including ex-catwalkers Beverly Johnson and Cheryl Tiegs.
Kimberly Swanson took home the grand prize for her 40-pound, 1960’s-style sheath dress laden with small squares of blue, red, yellow, and green CaesarStone quartz countertop tiling. The “CaesarStone Dress” was inspired by Andy Warhol’s 1967 work Portraits of the Artists (from Ten from Leo Castelli). “Understanding the weight of the quartz was very difficult,” said winning Palm Desert-based interior designer Kimberly Swanson, a member of the American Society of Interior Designers, the evening’s headlining partner.

Quartz countertops from CaesarStone and other big names can be very heavy – definitely not your average fashion material, nor a snap to work with. To buffer the immense weight of the tiles, Swanson added a layer of fabric underneath the white, shiny vinyl dress, aptly named “Edie” after Warhol’s infamous Factory-era muse, Edie Sedgewick. The tiles were adhered to the short, sleeveless garment with fashion tape and industrial glue. And surprisingly, not a single tile fell out of placecomeshowtime.
Swanson wasn’t the only creative jack-of-all-trades who chose to use commonly found countertop materials. Candice Knox, a representative for Cambria Quartz Surfaces, created a Cambria quartz cascade of black, gray and white tiles affixed to the skirt of a black sleeveless dress. Simply called “The Cambria Dress,” the look was inspired by artist Brice Marden’s minimalist abstract painting Cold Mountain Series (Zen Studies 1-6). The dress, which reportedly weighed 60 lbs., finished in the night’s top five looks. Incidentally, judge Cheryl Tiegs is a Cambria spokesperson.

About CaesarStone

CaesarStone is the original quartz surface manufacturer. The company produces premium quartz countertops & surfaces, complementing any design application, from traditional to contemporary, for both home and commercial applications. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide. Offering a Residential Lifetime Warranty, CaesarStone products are nonporous, stain, scratch and heat resistant. A sustainable material, CaesarStone is GREENGUARD certified and the company is a member of the U.S. Green Building Council (USGBC). For more information about CaesarStone and its products, please visit the company’s website at www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).

Sunday, March 14, 2010

CAESARSTONE INTRODUCES THE “WHITEST WHITE” IN QUARTZ SURFACES, “PURE WHITE”

kitchen countertopsCaesarStone, the original quartz surface manufacturer, launches “Pure White” (1141) the “whitest white” in quartz countertops & surfaces, it was announced today by Arik Tendler, president of CaesarStone.

“Our CaesarStone international R&D team, with its pulse on the latest in trends, determined that ‘White is the new black;’ and is the hot new color choice for residential and commercial usage,”

said Tendler.

Pure White, the “Whitest White” in quartz surfaces, features a beautiful silk finish and is perfect for hospitality designs, smart office spaces, stunning kitchen countertops to match white lacquer cabinets, shower walls, bar tops, custom-made furniture and wherever your imagination takes you.

“Since our products are made from 93% natural quartz, naturally, there are varying shades and undertones even in the lightest of quartz,” continued Tendler. “Creating just the right consistency and pigment for Pure White was a challenge. We’re so proud to present this beautiful addition to our color line up.”

Pure White, like all CaesarStone surfaces, is scratch, stain, crack and heat resistant. It is also resistant to most household chemicals and is nonabsorbent, nonporous and mold and mildew resistant. Additionally, CaesarStone is the only quartz countertops and surfaces manufacturer that stands behind their products by offering a Lifetime Residential Warranty and a10-year Limited Commercial Warranty.

CaesarStone will support the launch of Pure White with a national print advertising campaign and a variety of online initiatives.

About CaesarStone

CaesarStone is the original quartz surface manufacturer. The company is headquartered in Southern California with offices in Los Angeles, San Francisco, San Diego, Seattle, Miami, New York, Atlanta, St. Louis and Dallas. CaesarStone produces premium quartz countertops & surfaces, complementing any design application, from traditional to contemporary, for both home and commercial applications. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide.

Offering a Residential Lifetime Warranty, CaesarStone products are nonporous, stain, scratch and heat resistant. CaesarStone has earned the respected Good Housekeeping Seal from the Good Housekeeping Research Institute and is in compliance with stringent international environmental standards including ISO 14001 (environmental management system), ISO 9002 (quality management standard), and NSF (public health and safety). A sustainable material, CaesarStone is GREENGUARD certified and is a member of the U.S. Green Building Council (USGBC).

For more information about CaesarStone and its products, please visit the company’s website at www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).

Tuesday, March 9, 2010

Choosing the Right Countertop Surface for your Home

countertop

If you're remodeling or designing a kitchen from scratch, you can be sure countertops will eat up a healthy chunk of your budget. With so many options and price points, it is touch to decide on look alone. While some are shiny, heavy and pricey, including colorful granite, concrete can create a subdued impression that's more modern than glamorous. There are fragile performers and the almost indestructible laminates that should be the solution for busy kitchens that see a lot of wear and tear. Often, you can end up with a combination of countertop surfaces in one kitchen, meaning it's important to know what best suits your lifestyle and budget. The top kitchen-design companies already know the pros and cons of various surfaces.

 QUARTZ/ENGINEERED STONE

Engineered stone is composed of crushed quartz particles that have been combined with polymer resins and pigment. It's uniform in color and pattern, which is great for those looking for a clean finish. It's also available in a wide range of colors.

 "The look is different. It's more of a solid, speckled finish, versus some of the stones that have a grain," says co-owner Jim Deslaurier, of Ottawa's Deslaurier Custom Cabinets, adding it's easy to maintain, without the annual sealing required by natural stone. Some brands on the market include Cambria, Silestone and CaesarStone quartz countertops.

 Pros: It is stain-and scratch-resistant, easy to care for and manufacturers usually include a warranty.

Cons: Expensive to fix if chipped or cracked.

Cost: $50 to $100 per square foot, installed.

 GRANITE

Granite is right up there with quartz, and is the top material of choice if budget is not an issue. The popularity of this surface has skyrocketed, and the fact that it boosts a property's resale value doesn't hurt. This material is a rock with naturally occurring variations in color and pattern. While it does hold up to heat, experts suggest using a protector to avoid any problems. Some warn the counter may crack if a hot object is placed near a weakened area or hidden fissure, or if the countertop has not been installed properly.

 Pros: A wet cloth cleans this surface easily. It has the second-highest hardness rating after diamonds.

Cons: Requires some maintenance, including a sealer. Some stone absorbs stains if not sealed; knives can become dull if you cut on it.

Cost: $55 to $200/sq. ft., installed.

 LAMINATES

Pros: Cost-efficient, easy to clean and available in a variety of colors

Cons: Scratches and chips are difficult to repair, seams show, end and front-edge finishes can be pricey.

Cost: $25 to $70/sq. ft., installed.

 WOOD OR BUTCHER BLOCK

Pros: Easy to clean and season with vegetable oil. It can be sanded and resealed as needed.

Cons: May stain over time. Can be damaged by water and heat.

Cost: $30 to $125/sq. ft., installed.

 MARBLE

Pros: Marble is elegant, waterproof and heatproof.

Cons: Porous, stains easily unless professionally sealed, can scratch.

Cost: $50 to $200/sq. ft., installed.

 STAINLESS STEEL

Pros: Easy to sanitize. Takes hot pans without marking.

Cons: It does scratch and may dent, adding to the industrial look.

Cost: $100 to $200/sq. ft.

 CONCRETE

Pros: Heat-and scratch-resistant, can be color-tinted, looks exotic. Additives reduce porosity; custom-formed with a modern appeal.

Cons: It can crack without proper treatment. It can appear cold and industrial. It is porous, but can be sealed.

Cost: $80 to $120/sq. ft., installed.

 Readtherestofthestoryhere: http://www.nationalpost.com/homes/story.html?id=2620472&p=1