CaesarStone Announces New Color Starry Night

VAN NUYS, CA--(Marketwire - October 22, 2010) - Announcing the newest addition to CaesarStone's Environment First collection: Starry Night. This new color consists of finely crushed remnants of Blizzard, CaesarStone's best selling color for countertops & other surfacing. Starry Night rounds out an impressive roster of eight sustainable colors which were just approved by SCS, Scientific Certification System. A global leader in independent certification and verification of environmental and sustainable stewardship, SCS has developed internationally recognized standards and programs in its pursuit of the highest level of environmental performance and social accountability. CaesarStone is proud of SCS's confirmation that our sustainability stewardship accords with the highest environmental standards.

An industry pioneer and global leader, CaesarStone was the world's first company to establish a new product genre in the industry. CaesarStone did so by harnessing the extraordinary physical properties of Quartz, one of nature's strongest minerals, to create a unique and glamorous product -- the Original Quartz Surface.

Since 1987 CaesarStone has been skillfully manufacturing high-quality quartz countertops and surfaces with unparalleled customer service, ground breaking textures and colors.

When President of the company Arik Tendler brought Quartz to the US marketplace no one had heard of the surface. Convinced of its revolutionary properties a solo and determined Tendler drove back and forth across the United States convincing people of this new natural low maintenance high quality surface. He single handedly made CaesarStone the household name that it is today.

Throughout the years CaesarStone has instilled the same dedication Arik Tendler has into each and every employee. That is what separates CaesarStone from the rest: a belief and dedication to its product. CaesarStone can confidently say that their products are of the finest quality, are offered in the most fashion conscious color stories, with textures no other Quartz surface can offer and are resistant to heat, stains and scratches. And if you don't believe them, the Residential Lifetime Warranty will change your mind.

CaesarStone understands how harmful manufacturing processes can be to the environment. With a plant on the sands of the Mediterranean Sea, the CaesarStone family values nature. CaesarStone believes that it is not only about the Recycled content, it's about the company; and it is not only about the product, it's about the process.

That is why you can rest assured that your CaesarStone countertop is low in VOC, because not only does the company steer clear of harmful sealers and adhesives, but they also use no-VOC binding agents. CaesarStone was awarded GREENGUARD certification for schools as a result of this CaesarStone surfaces are also completely mold and mildew resistant. So not only are they a snap to clean with as little as soap and water, but they do not support the growth of bacteria and mold due to their non-porous properties. This led CaesarStone to earning a certification from NSF (National Sanitary Foundation) for food preparation areas.

With two state-of-the-art production sites and four fully automated production lines, CaesarStone has an annual capacity of over 20 million square feet of Quartz. CaesarStone utilizes cutting-edge techniques and the latest technologies available, doubling capacity and increasing the possibilities for technological advancement.

CaesarStone takes a continuous proactive approach to producing over 70 innovative colors and textures, consistently providing a premium Quartz surface with remarkable style and endurance -- complementing any design application, from classic to contemporary. CaesarStone was most recently named one of the 12 most mentioned brands by designers and has earned the respected Good Housekeeping Seal from the Good Housekeeping Research Institute. CaesarStone is headquartered in Southern California with divisions in Los Angeles, San Francisco, San Diego, Seattle, Miami, New York and just recently Denver. CaesarStone is also proud to work with independent distributors across the country to meet the growing demand.

CaesarStone is pleased to be a part of your lives and will continue to strive towards excellence so that your home rises up to meet you.

For more information about CaesarStone and its products, please visit the company's website at http://www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).

Tags: countertop, countertops, quartz countertops

Environment First: CaesarStone, the Original Quartz Surface, Announcing SCS Certification

CaesarStone is pleased to announce the recent Scientific Certification System (SCS) approval of all eight recycled colors in the Environment First collection. As a global leader in independent certification and verification of environmental and sustainable stewardship, SCS has developed internationally recognized standards and certification programs in pursuit of the highest level of environmental performance and social accountability. CaesarStone is proud of this accomplishment and strives to bring forth the most sustainable products and the most environmentally friendly manufacturing practices.

In order to understand what makes a company sustainable, it is important to know what the product that they produce is comprised of. CaesarStone is best known as the Original Quartz Surface which brings forth the following question. What is Quartz? Why is it a better countertop than other surfaces? What makes it so durable? Consider this: What is the most common mineral on the land area of the earth? Sand or silica. Quartz, in other words. What is the one thing that we will never run out of? Quartz. Now consider something else: what is the hardest commonly available mineral on the planet? Quartz.

Quartz is silica created over millions of years by a combination of intense heat and pressure inside the molten depths of the earth and by the minerals in the vicinity. Quartz constitutes approximately 12% of the earth's crust. It can be found virtually anywhere in much larger quantities than any other mineral. The formation process of Quartz is very slow: cell after cell in a hexagonal defined and strong structure. The formation requires large amounts of energy -- which is the source of the energy in the crystal. Quartz does not react with strong acids and it is not dissolvable, flammable or toxic to humans in its solid state. Quartz may be translucent or opaque, and may vary in color, with exposure to different oxides and minerals.

Quartz rates as a seven on the Mohs scale. The Mohs scale measures the hardness of a mineral and just to put this in perspective, a diamond is the hardest at ten. In terms of performance in tests of flexural strength, compressive strength, impact strength, water absorption, and freezing compressive strength, CaesarStone comes out the clear winner against natural stone.

How does CaesarStone Quartz measure up to other surfaces in the marketplace? http://www.caesarstoneus.com/catalog/comparison.cfm. As you can see CaesarStone has answers to all of the various challenges of everyday living. It not only passes life's tests but is also cleaner, safer and more consistent than other surfaces. In addition to its superior performance, CaesarStone has greater consistency than natural stone, which is veined and prone to flaws.

With CaesarStone Quartz surfaces you have the durability and maintenance free product that everyone desires. You needn't worry about the expense and pain of repairing your surface since CaesarStone surfaces are resistant to heat, stains and scratches and are backed by a Residential Lifetime Warranty. There is no need for harmful sealers or chemicals since CaesarStone Quartz surfaces are non-porous. And if all of that doesn't win you over, the surfaces themselves will. CaesarStone offers over seventy gorgeous colors that you can't find anywhere else. Surfaces such as Motivo are available for a stunning and unique application. And you can access some of the most environmentally friendly surfaces on the market today in CaesarStone's recycled collection.

So what are the perfect surfaces for countertops? CaesarStone Quartz Surfaces.

Tags: countertops, Quartz surfaces, Quartz., countertop

Want to win an Apple iPad? “Like” CaesarStone on Facebook!

The Original Quartz Surface is kicking it up a notch on Facebook. The company that has brought you the hottest colors and newest trends wants you to become its “fan.” CaesarStone’s Facebook page is constantly being updated with fresh stories, new and interesting projects, brand new products, and fun trivia that test your design knowledge and sense of humor. CaesarStone is opening up its page to customers, designers and architects alike. We want you to interact, post projects, give us your input and be our “fan.”

Download your CaesarStone iPad APP in style with this hot design tool by simply hitting “like” on the CaesarStone fan page and entering in your information. This sweepstake will run starting today

October 6^th all the way through November 3^rd. That means there will be FOUR lucky winners, one announced each week!

Remember the first CaesarStone winner will be announced a week from today, so hurry up and “like” us and you might walk away with an Apple iPad!

http://www.facebook.com/CaesarStoneUS

About CaesarStone

CaesarStone is the original quartz countertops & surfaces manufacturer. The company is headquartered in Southern California with offices in Los Angeles, San Francisco, San Diego, Seattle, Miami, New York, Atlanta, Denver, St. Louis and Dallas. CaesarStone produces premium quartz countertops & surfaces, complementing any design application, from traditional to contemporary, for both home and commercial applications. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide.

Offering a Residential Lifetime Warranty, CaesarStone products are nonporous, stain, scratch and heat resistant. CaesarStone has earned the respected Good Housekeeping Seal from the Good Housekeeping Research Institute and is in compliance with stringent international environmental standards including ISO 14001 (environmental management system), ISO 9002 (quality management standard), and NSF (public health and safety). A sustainable material, CaesarStone is GREENGUARD certified and is a member of the U.S. Green Building Council (USGBC).

For more information about CaesarStone and its products, please visit the company’s website at http://www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).

Tags: countertops, quartz countertops

INTRODUCING CAESARSTONE'S NEWEST INNOVATION IN COLOR: DEEP OCEAN

CaesarStone, the Original Quartz Surface, is pleased to announce its newest innovation in color, Deep Ocean (4550). The inspiration for the color came from CaesarStone's ocean front factory. The rich colors of the sea bring a sense of depth and serenity to any space. Deep Ocean encompasses all of the elements of nature that we have come to know and love from CaesarStone's color line-up.

Like all of CaesarStone countertop surfaces, Deep Ocean is scratch, stain, crack and heat resistant. Additionally, CaesarStone is the only quartz countertop and surfaces manufacturer that stands behind their products by offering a Lifetime Residential Warranty and a 10-Year Commercial Warranty. CaesarStone was recently named one of the 12 most mentioned brands by designers by Interior Design Magazine. For photos and information visit www.caesarstoneus.com or call 877-9QUARTZ.

About CaesarStone

CaesarStone is the original quartz countertops and surface manufacturer. The company is headquartered in Southern California with offices in Los Angeles, CA; San Francisco, CA; San Diego, CA; Seattle, WA; Miami, FL; New York, NY and Atlanta, GA. CaesarStone produces premium quartz countertops & surfaces, complementing any design application, from traditional to contemporary, for both home and commercial applications. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide.

Offering a lifetime warranty, their products are nonporous, stain, scratch and heat resistant. CaesarStone has earned the respected Good Housekeeping Seal from Good Housekeeping Research Institute in addition to ISO 14001 (environmental management system), ISO 9002 (quality management standard), GREENGUARD certification, a member of USGBC (The U.S. Green Building Council) and NSF (public health and safety) certification.

For more information about CaesarStone and its products, please visit the company's website at www.CaesarStoneUS.com, or call toll-free 877-9QUARTZ (877-978-2789).

Tags: countertop, quartz countertops