Why are Countertops Needed?

Have you seen any kitchen, bathroom, or area where work is performed without any countertop? If you have, doesn’t it look too messy without it? Wherever some kind of work activity takes place, it is necessary to have a support so that the work can be done smoothly and after that, if there is any need, the place can be cleaned easily. So much is the requirement for the countertops these days that these rooms do not look complete without them.

Out of all the counterparts used, Quartz countertops are the most sought after countertops. Those who want to have an everlasting look of their kitchen, bath or work room like to go for Quartz countertops due to its durability and availability in different colours. Countertops are a fun to change too, should you want to do it yourself. The satisfaction that will come from seeing your own handwork is immeasurable. You can combine functionality with self-help while choosing quartz countertops.

Kitchen countertops also give an aesthetic appeal to your kitchen. You can buy a colour according to the flooring, tiles or paint colour of your walls. Some people also like to create a sitting space in the kitchen where family can get together informally and have food together or discuss their whole day events. They also serve as a table where generation X meet oldies and try to understand their values and principles.

If you like designer stuff, you can even experiment with a zigzag cutting where the edges can be moulded so that they don’t hurt anyone. This is one of the newest and revolutionary ideas and only people with innovative mindset would actually take a step to implement it. Only quartz gives you a chance to be creative and at the same time be wild in the way you wish to decorate your home.

CAESARSTONE, THE WORLD’S FIRST QUARTZ SURFACE, IS AVAILABLE ON iPHONE

Van Nuys, CA (December 10, 2009) CaesarStone, the original quartz surface manufacturer, launches a unique, free iPhone “MobileGallery™,” application that gives consumers, designers and dealers alike a pocket-sized tool to browse and order samples from the remarkable lineup of CaesarStone countertops & surfaces, it was announced today by Arik Tendler, CaesarStone President.

“iPhone technology is a unique cultural phenomenon,” says Tendler. “CaesarStone is proud to make our product line available to our customers, architects and designers in innovative new ways. Colors can be viewed using the iPhone as a portable sample chip, helping the consumer to make informed, on the spot purchase decisions. For designers and dealers, it specifies material and allows for instant referencing of the CaesarStone library.”

CaesarStone’s “MobileGallery” application, developed by Rumble Design, Inc., was designed around the way the company’s product is presented online and in the field. “CaesarStone is offering a brand experience beyond the showroom,” said Jake Rumble, President, Rumble Design. “The iPhone’s platform and features provide powerful mobile tools for a progressive audience.”

The special functions of the application include:

Surface Browser – Allows the user to see size/color accurate samples. The scrolling features allow for viewing that goes beyond the edges of the iPhone. Additionally, the user can toggle over each sample to see how that surface looks in an application.

Surface Calculator – Allows users to calculate how much product they will need for their installation.

Free Sample Ordering – Users can immediately order free samples with one click.

FREE downloads of this application are available for iPhone users via the Apple iTunes App Store or the direct link from www.CaesarStoneUS.com.

About CaesarStone

CaesarStone is the original quartz countertops & surfaces manufacturer. The company is headquartered in Southern California with offices in Los Angeles, CA; San Francisco, CA; San Diego, CA; Seattle, WA; Miami, FL; New York, NY, St. Louis, MO and Atlanta, GA. CaesarStone produces premium quartz surfaces that compliment any design from traditional to contemporary, for both home and commercial applications. CaesarStone products are available through kitchen and bath retailers, fabricators, architects, designers, builders and distributors nationwide.

Offering a residential lifetime warranty, CaesarStone countertops are nonporous, stain, scratch and heat resistant. CaesarStone has earned the respected Good Housekeeping Seal from Good Housekeeping Research Institute and is in compliance according to stringent international environmental standards including ISO 14001 (environmental management system), ISO 9002 (quality management standard), and NSF (public health and safety). A sustainable material, CaesarStone is GREENGUARD certified and is a member of The U.S. Green Building Council (USGBC).

For more information about CaesarStone please visit: www.CaesarStoneUS.com or call toll-free 877-9QUARTZ (877-978-2789).

Green Trends in Kitchen & Bath Design

A Recent Product Trend Report By Kitchen & Bath News Recently Visited The World Of Green Countertops. While Many People Claim To Want To Be More Conscious Of The Environment In Every Aspect Of Living, Not Everyone Is Willing To Spend For It. While The Green Trend May Not Have Fully Permeated The Kitchen And Bath Industry Yet, At Lesast In Terms Of Spending Patterns, In The World Of Countertops, Sustainable Design Seems To Be The Hottest Trend Around. At Least That’s What The Manufacturers Who Were Interviewed By Kitchen & Bath Design News Are Saying. They Maintain That The Future Of The Countertop Industry Will Be Defined By Durable, Sustainable Countertops With Plenty Of Design Appeal.

Indeed, Sustainable Countertops, New Colors And Patterns, Countertops Featuring A Sense Of Depth And Products Designed With Long-Term Cost Savings In Mind Are Clearly In Vogue Today, Manufacturers Agree.

“The Future Of Our Business Is In Creating Quality Products That Are Sustainable And Have High Performance, While Not Sacrificing Design,” States Lorenzo Marquez, Director Of Marketing For Cosentino North America, In Stafford, Tx.

Marquez, Like Many Others In The Field, Believes It Is Now More Important Than Ever For Manufacturers To Produce A Quality Product That Helps Preserve The Environment.

“Consumers Are Looking To Do Good And Feel Good About Their Countertop Choice.” Says Maureen Mcgeehan, Marketing Manager For Dupont Surfaces In Wilmington, De.

Ferron Dunham, Marketing Manager For Lg Surfaces In Peoria, Az, Concurs, Stating, “Surfaces That Give Back To Nature And Are On Target With The Color Trends Will Be The Best Sellers.”

Taly Dunevich, Director Of Marketing For The Van Nuys, Ca-Based Caesarstone, Sees That Trend Toward A More Contemporary Look, With Colors That Are “Consistent, Rich And Less ‘Noisy’ Than Granite.” Dunevich Also Notices A Movement Toward Surfaces That Have Some Kind Of Pattern Or Texture.

While Going Green And Adding New Colors And Patterns Are Popular, There Also Seems To Be A More Subtle Change As Consumers Look For Alternatives To Granite.

“Now That Granite Is Showing Up In Gas Station Bathrooms, I Think That People Are Really Looking For Something New And Different,” Says Karen Righthand, Director Of Marketing For Vetrazzo, In Richmond, Ca. “We’ve Seen This Trend In Countertops Before. Historically, Every 10 Years Or So, A New Material Kind Of Drives A Wedge In And Starts To Open The Door.”

This New Trend Is Seemingly Quartz Countertops, According To Dale Mandell, North America Sales Director For Samsung Staron. “Quartz Is Beginning To Rival Granite In A Big Way,” He Says. “Quartz Surfaces Use Mined, Natural Quartz (One Of The Hardest Minerals Found In Nature) That Are Blended With Technologically Advanced Polymers. The Result Is A Durable, Stain-Resistant, Scratch-Resistant Surface.”