Green Trends in Kitchen & Bath Design

A Recent Product Trend Report By Kitchen & Bath News Recently Visited The World Of Green Countertops. While Many People Claim To Want To Be More Conscious Of The Environment In Every Aspect Of Living, Not Everyone Is Willing To Spend For It. While The Green Trend May Not Have Fully Permeated The Kitchen And Bath Industry Yet, At Lesast In Terms Of Spending Patterns, In The World Of Countertops, Sustainable Design Seems To Be The Hottest Trend Around. At Least That’s What The Manufacturers Who Were Interviewed By Kitchen & Bath Design News Are Saying. They Maintain That The Future Of The Countertop Industry Will Be Defined By Durable, Sustainable Countertops With Plenty Of Design Appeal.

Indeed, Sustainable Countertops, New Colors And Patterns, Countertops Featuring A Sense Of Depth And Products Designed With Long-Term Cost Savings In Mind Are Clearly In Vogue Today, Manufacturers Agree.

“The Future Of Our Business Is In Creating Quality Products That Are Sustainable And Have High Performance, While Not Sacrificing Design,” States Lorenzo Marquez, Director Of Marketing For Cosentino North America, In Stafford, Tx.

Marquez, Like Many Others In The Field, Believes It Is Now More Important Than Ever For Manufacturers To Produce A Quality Product That Helps Preserve The Environment.

“Consumers Are Looking To Do Good And Feel Good About Their Countertop Choice.” Says Maureen Mcgeehan, Marketing Manager For Dupont Surfaces In Wilmington, De.

Ferron Dunham, Marketing Manager For Lg Surfaces In Peoria, Az, Concurs, Stating, “Surfaces That Give Back To Nature And Are On Target With The Color Trends Will Be The Best Sellers.”

Taly Dunevich, Director Of Marketing For The Van Nuys, Ca-Based Caesarstone, Sees That Trend Toward A More Contemporary Look, With Colors That Are “Consistent, Rich And Less ‘Noisy’ Than Granite.” Dunevich Also Notices A Movement Toward Surfaces That Have Some Kind Of Pattern Or Texture.

While Going Green And Adding New Colors And Patterns Are Popular, There Also Seems To Be A More Subtle Change As Consumers Look For Alternatives To Granite.

“Now That Granite Is Showing Up In Gas Station Bathrooms, I Think That People Are Really Looking For Something New And Different,” Says Karen Righthand, Director Of Marketing For Vetrazzo, In Richmond, Ca. “We’ve Seen This Trend In Countertops Before. Historically, Every 10 Years Or So, A New Material Kind Of Drives A Wedge In And Starts To Open The Door.”

This New Trend Is Seemingly Quartz Countertops, According To Dale Mandell, North America Sales Director For Samsung Staron. “Quartz Is Beginning To Rival Granite In A Big Way,” He Says. “Quartz Surfaces Use Mined, Natural Quartz (One Of The Hardest Minerals Found In Nature) That Are Blended With Technologically Advanced Polymers. The Result Is A Durable, Stain-Resistant, Scratch-Resistant Surface.”